By Duchess Ifeoluwa
Johnvents Foods, a fast-moving consumer goods subsidiary of Johnvents Group, has unveiled media personality Bukunmi Adeaga‑Ilori, popularly known as Kiekie, alongside award-winning actor Stan Nze and actress Maryam Booth as brand ambassadors for its newly improved Johnvents 3-in-1 Chocolate.
The trio were formally presented to the public during a signing and unveiling ceremony held at the company’s office in Ikoyi, Lagos, where management and staff of Johnvents Foods welcomed the new ambassadors.
Speaking at the event, the Founder and Group Managing Director of Johnvents Group, John Alamu, said the partnership was aimed at expanding nationwide awareness of the product and encouraging more Nigerians to try it.
Alamu explained that the initiative forms part of the company’s broader strategy to promote the rich taste of Nigerian cocoa to more households across the country.
He described the newly unveiled ambassadors as influential personalities whose reach and cultural appeal would help strengthen the brand’s connection with consumers.
“Johnvents 3-in-1 Chocolate is our flagship product, and we believe these ambassadors will help us share the story of rich Nigerian cocoa with more people,” he said.
According to him, the beverage is produced with locally sourced cocoa blended with milk and sugar to provide what he described as “instant cocoa-based goodness” for Nigerian families.
“With such an incredible product, we believe that the influence and authenticity of our ambassadors make them strong partners to drive the instant goodness story,” Alamu added.
Also speaking at the ceremony, the Group Head of Marketing at Johnvents Group, Ilabeshi Gabriel, said the collaboration aligns with the company’s vision of building globally competitive brands from Africa.
In her remarks, the Managing Director of Johnvents FMCG, Tomilola Omotosho, said the partnership was designed to deepen consumer engagement and allow more Nigerians to experience the product firsthand.
“This collaboration is focused on awareness and product experience. We want more Nigerians to discover the rich cocoa taste of Johnvents 3-in-1 Chocolate and enjoy the convenience it offers in every cup,” she said.
The company said the three entertainers were selected for their strong national appeal and their ability to connect with diverse audiences across Nigeria.
Reacting to the partnership, Stan Nze described Johnvents 3-in-1 Chocolate as a world-class Nigerian brand made from locally sourced cocoa.
“This is a proudly world-class Nigerian product made from real Nigerian cocoa. I want people to try it and taste the difference for themselves,” he said.
Kiekie linked the campaign to everyday moments when people seek comfort in a warm drink, noting that the beverage fits naturally into daily routines.
“It’s the kind of drink you reach for in the morning or after a long day, when you want something that just feels good. I want people to actually experience that,” she said.
Maryam Booth also expressed excitement about the collaboration, describing it as meaningful because it celebrates Nigeria’s cocoa heritage.
“I’m excited to be part of a brand that celebrates the richness of Nigerian cocoa and brings it into everyday moments,” she said.
According to Johnvents Foods, the ambassadorial campaign is expected to drive wider acceptance of the product while encouraging more Nigerians to enjoy the rich cocoa taste and convenience offered by Johnvents 3-in-1 Chocolate.
